Print

 

Identity

 

Web

 

Illustration

 

This assignment focused on creating a basic identity package for a company, starting with a logo and followed by subsequent documents including a letterhead, invoice, business card, and envelope.

I chose the Independent Brewers Association. I wanted my logo to be simple and not necessarily use imagery associated with beer. Instead, I wanted to imply brewing by using rich, malty colors associated with different styles of beer and a textured, grainy, earthy paper to set it all off. At the same time I wanted to create an edgy, modern feel using sharp angles and transparencies.