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Identity
Web
Illustration
In promotion of Oklahoma City Zoo's new cage-free animal habitats, we were assigned to develop a campaign to draw in visitors. My concept for each billboard (Big Cat Forest, Oklahoma Trail, and Great EscAPE) was to stage each respective animal as a criminal getting its mugshot taken.
The tagline juxtaposed alongside creates the message, which sets the OKC Zoo apart from other zoos while subtly protesting caging wild animals.