E-mail : hyyann@hotmail.com
Textbook:
This book describes the basic economic concept deals with the information economy. The book provide business leaders and the policy makers a guide for the economic principles of the information goods. It explains the value-maximizing pricing strategies, the implications of lock-in and switching costs of the information good, the dynamics of the positive feedback, the compatibility and the effects of the standardization of the information goods.
This book explains the success and failure of the e-commerce firms by utilizing traditional economic principles to their internet business. The book describes the relationship of the network effects, first-mover-wins, and the supply-and demand with the e-business. Besides, it examines the profitability of the brick-and-mortar firms with the internet firms.
Project: Consumer Buying Guide for the Cellular Phone